Zana is an elevated culinary concept born from the visionary Camaj ownership group—renowned for destinations like BESA and the celebrated Tallulah Wine Bar. Drawing from its name, which translates to “fairy of the mountains,” Zana is designed to captivate and transport, evoking mystery, elegance, and otherworldly charm. The brand identity needed to match the group’s exacting standards while conjuring a sense of allure, refinement, and immersive elegance.

This project centered on refining an initial concept into a balanced, minimalistic mark that subtly nods to Zana’s mythical roots. The result is an abstract, symmetrical logo that captures the transporting essence of the name while maintaining a sleek, upscale aesthetic. The final identity is quietly powerful—striking a perfect harmony between the magical and the modern, and inviting guests into an unforgettable dining experience.