Comfort Box is a curated e-commerce subscription box that blends the warmth of traditional care packages with the intentionality of wellness and medical support. Unlike mainstream competitors, Comfort Box integrates art therapy and play kits alongside promotional and exclusive products, creating a deeply personal and joyful gifting experience. The brand required a visual identity that felt approachable, nurturing, and contemporary—something that could communicate both compassion and delight at first glance.

To bring this vision to life, we developed a brand identity centered around a softened 3D heart-wrapped box icon, symbolizing care and connection. The logo’s rounded edges and thoughtfully designed negative space create visual warmth and versatility, while a custom, title-cased serif wordmark adds a sense of trust without leaning too corporate. The resulting identity is bold yet comforting—designed to make senders feel proud and recipients feel deeply cherished.