Project Details
Project Name
7Greens
Project Type
Brand Refresh, On-Going Brand Support, Menu & Print Design, Signage Design, Apparel, Digital Design, Social Media Management & Design, Photography, Email Marketing
Studio
BrandBarr
Role
Creative Direction & Design
Photography
Olivia Seyfarth
Project Outcome
7Greens is a staple in Detroit’s fast-casual dining scene, known for its fresh, made-to-order salads and health-conscious offerings. Tasked with a brand refresh, our goal was to create a cohesive visual identity that better aligned with the company's growth and evolving customer base. This included refining the color palette, establishing a clear font hierarchy, and selecting typography that conveyed both energy and clarity.
In addition to updating the core brand elements, our team managed a range of design needs—from social media and email marketing to digital and print menus, in-store signage, and promotional materials. I led the visual development and executed all design work, ensuring consistency across platforms and touchpoints. The result is a more polished, unified brand presence that feels fresh, modern, and true to the 7Greens experience.