Nara Hibachi & Hot Rocks set out to redefine the modern hibachi experience with an upscale, minimalist identity rooted in Japanese tradition. The visual direction was inspired by the Enso circle—a symbol of enlightenment, strength, and elegance—offering the perfect balance of simplicity and complexity. Our goal was to create a refined brand identity that honored Japanese aesthetics while presenting a fresh, contemporary take designed to resonate with a modern audience.

We carried this elevated look through every touchpoint of the brand, providing ongoing support for signage, menu design, social media, marketing materials, and photography facilitation. With a sleek, textural approach to color and structure, the brand evokes sophistication with just the right amount of edge. The result is a bold yet grounded identity that positions Nara as both an authentic dining experience and a stylish destination for a night out.