For the Avalon Sustainable Wine Initiative, we partnered with Avalon International Breads to build excitement around their curated selection of sustainable wines at their Detroit location. The goal was to generate awareness and drive engagement through a bold, approachable campaign that fit seamlessly within Avalon’s fast-casual environment. Our team managed photography, social media, email marketing, menus, and in-store signage to support the campaign rollout.

I led the visual development across all platforms, drawing inspiration from the rich tones of wine and the warmth of the café’s atmosphere. Organic shapes and expressive typography were used to reflect the natural, unrefined qualities of sustainable wine. The final campaign was eye-catching, energetic, and fun—designed to spark curiosity and draw attention to Avalon’s thoughtful wine offerings.