Naked Fuel Juice Bar is a fast-casual concept built around clean, nutrient-dense ingredients designed to fuel both body and mind. We were brought on to craft a full visual identity that would reflect the brand’s commitment to wellness and energy, while also standing out in a competitive health food market. Our scope included everything from logo development to photography direction, signage, menu screens, and social media graphics.

The resulting identity is clean, vibrant, and full of life. A bold brush-style wordmark evokes the natural, unrefined quality of Naked Fuel’s ingredients, while a crisp monospace typeface balances the look with a sense of order and clarity. The icon, built from citrus segments, is a direct nod to fresh juices and whole-food simplicity—perfectly capturing the essence of the brand.