Kapthura came to us with a blank slate—literally. Starting from a minimal white label with black text, I was tasked with developing a visually engaging label system for their line of organic coconut oils and butters. Inspired by sliced coconuts, I introduced layered, organic shapes to subtly reference the product while creating a unique and memorable aesthetic.

A dynamic, flexible color palette allowed for visual variety across the product line while maintaining a cohesive brand feel. I also created custom iconography to clearly communicate key dietary call-outs like vegan, gluten-free, dairy-free, and more. The result is a packaging system that feels modern and clean, yet rooted in the organic nature of the product itself—bringing clarity and shelf appeal to a growing natural foods brand.