Mana Tree EVOO is a premium brand rooted in the rich agricultural heritage of Greece’s Messania region. The objective was to create a clean, elevated identity that honors the legacy of generational olive farming while appealing to today’s health-conscious, flavor-driven consumers. The brand needed to feel both timeless and fresh, grounded in tradition, yet vibrant and inviting.

The resulting identity weaves together nature and craft through carefully considered design elements. A serif wordmark full of character features custom vowel modifications that incorporate leaf forms, mirroring the brand’s connection to the land. The icon, a stylized olive accented with matching sprigs, reinforces this symbolism. Earthy tones paired with a rich golden yellow echo the product itself, bringing warmth, depth, and a sense of authenticity to the brand.