Mana Tree EVOO is a premium brand rooted in the rich agricultural heritage of Greece’s Messania region. The objective was to create a clean, elevated identity that honors the legacy of generational olive farming while appealing to today’s health-conscious, flavor-driven consumers. The brand needed to feel both timeless and fresh—grounded in tradition, yet vibrant and inviting.

The resulting identity weaves together nature and craft through carefully considered design elements. A serif wordmark full of character features custom vowel modifications that incorporate leaf forms—mirroring the brand’s connection to the land. The icon, a stylized olive accented with matching sprigs, reinforces this symbolism. Earthy tones paired with a rich golden yellow echo the product itself, bringing warmth, depth, and a sense of authenticity to the brand.