Elyssa Sardy Fitness is built around Elyssa’s unique ability to balance strength and softness—offering expert, motivating instruction with a voice that’s equal parts encouraging and relatable. We were brought on to develop a brand positioning and visual identity system that captured her inspiring presence and the duality of her training style: bold yet kind, structured yet playful. Elyssa’s deep knowledge of pilates and barre, paired with her witty, approachable demeanor, formed the foundation for a brand that feels both informed and full of personality.

The final identity features a versatile all-caps sans serif wordmark that speaks to Elyssa’s grounded expertise, paired with an italic serif treatment for “fitness” to subtly convey movement. The color palette combines a calming dusty rose with a bright, energetic turquoise—representing the nurturing and electric aspects of her approach. A series of custom vector illustrations, derived from Pilates forms, adds depth and visual rhythm, rounding out a system designed to feel fresh, confident, and uniquely Elyssa.